SEO
Types of SEO
- On-Page SEO: optimizing content and HTML source code
- Off-Page SEO: building backlinks, social signals, brand mentions
- Technical SEO: site architecture, speed, mobile-friendliness, schema markup
Keyword Research
- Importance of keywords
- Tools for keyword research (Google Keyword Planner, Ahrefs, SEMrush)
- Short-tail vs. long-tail keywords
- Search intent and user behavior
On-Page SEO Best Practices
- Title tags and meta descriptions
- Header tags (H1, H2, H3…)
- URL structure
- Keyword placement & density
- Image optimization (alt text, file names)
- Internal linking
- Content quality and readability
Technical SEO
- Site speed optimization
- Mobile responsiveness
- Secure site with HTTPS
- XML sitemap creation and submission
- txt file
- Structured data and schema markup
- Canonical URLs
- Fixing crawl errors (404s, redirects)
Content Strategy for SEO
- Creating valuable, relevant content
- Blogging and content marketing
- Content updates and freshness
- Using multimedia (images, videos, infographics)
- User engagement metrics (bounce rate, time on page)
Off-Page SEO and Link Building
- Importance of backlinks
- Quality vs. quantity of backlinks
- Strategies: guest posting, outreach, broken link building
- Social media signals
- Local SEO and citations
Local SEO
- Google My Business optimization
- Local citations and NAP consistency (Name, Address, Phone)
- Reviews and reputation management
- Localized content and keywords
Measuring SEO Success
- Key SEO metrics (organic traffic, rankings, CTR, bounce rate)
- Google Analytics and Search Console overview
- Tracking keyword rankings
- SEO audits and health checks
Common SEO Mistakes to Avoid
- Keyword stuffing
- Duplicate content
- Ignoring mobile users
- Slow page load times
- Neglecting meta tags
- Poor backlink practices
Advanced SEO Topics
- Voice search optimization
- Mobile-first indexing
- AI and SEO
- International SEO (hreflang tags)
- SEO for e-commerce websites
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